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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > political parties and interest groups > party image

Preferred term

party image  

Definition

  • THE IMAGE OF a political party consists of the impressions that people have of a party, along with the emotional affect (favorable or unfavorable feelings) about the party. In the simplest sense, party images are the adjectives that people think of when describing a political party, such as liberal/conservative, extreme/moderate, and disorganized/weak. [Source: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior; Party Image]

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https://concepts.sagepub.com/social-science/concept/party_image

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