Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

personals/personal ads  

Definition

  • Personals are advertisements placed by individuals in print or online media to signal their availability and desire to meet with others for romantic encounters or relationships. Historically, their growth has paralleled that of the print media. [Source: Encyclopedia of Consumer Culture; Personals/Personal Ads]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/personals_personal_ads

Download this concept: