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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > pharisee effect
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Preferred term

pharisee effect  

Definition

  • The Pharisee Effect refers to a boomerang, or voter backlash, toward candidates who overuse religion as the basis of a political argument. The phenomenon derives its name from a New Testament passage (Luke 18:9–14) in which Jesus criticized a Pharisee for being too public with his prayers. [Source: Encyclopedia of Political Communication; Pharisee Effect]

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https://concepts.sagepub.com/social-science/concept/pharisee_effect

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