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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > presidential communication
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > presidential communication
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > presidential communication
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > presidential communication
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > presidential communication
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > presidential communication
... > social science subjects > politics and international relations > political science > political communications > political communication theory > presidential communication

Preferred term

presidential communication  

Definition

  • Presidential communication refers to the means for shaping and mobilizing varied publics and is a primary tool used by presidents in their attempts to implement policy objectives. Communicative acts are called into play by exigencies, problems for which persuasion can affect potential outcomes. [Source: Encyclopedia of Political Communication; Presidential Communication]

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https://concepts.sagepub.com/social-science/concept/presidential_communication

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