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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > presidential campaigns and elections > presidential election of 1840

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presidential election of 1840  

Definition

  • AT THE END of Martin Van Buren's tumultuous first term as president of the United States, the divergent Whig Party reemerged under a unified party platform to engage in one of the most memorable campaigning spectacles ever seen in American politics. This was due, in part, to increased suffrage rights for white male voters and newfangled party organization, as well as a multitude of colorful, politically-charged negative advertisements propagated by the competitors, especially from the campaign of Whig Party candidate William Henry Harrison. [Source: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior; Presidential Election of 1840]

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https://concepts.sagepub.com/social-science/concept/presidential_election_of_1840

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