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social science subjects > psychology > cognitive psychology > learning and perception > priming
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social science subjects > psychology > social psychology > social cognition > priming

Preferred term

priming  

Definition

  • Priming is a psychological process in which exposure to a stimulus activates a concept in memory that is then given increased weight in subsequent judgment tasks. Priming works by making the activated concept accessible so that it can be readily used in evaluating related objects. [Source: Encyclopedia of Survey Research Methods; Priming]

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https://concepts.sagepub.com/social-science/concept/priming

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