Concept information
Preferred term
product mix
Definition
- The product mix encompasses all the products and services offered by a marketer. The aspects of the organization's product mix include diverse topics such as assortment creation, profitability, research and development, growth, and branding strategies. [Source: Encyclopedia of Health Care Management; Product Mix]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/product_mix
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