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prosocial behavior  

Definition

  • Prosocial behavior typically refers to any action that benefits others, such as sharing, helping, cooperating, and comforting. In contrast to altruistic behavior, which is viewed as being motivated by a genuine concern for the well-being of another person, prosocial behavior is not generally associated with a primary motivational orientation toward being kind to others. [Source: Encyclopedia of Applied Developmental Science; Prosocial Behavior]

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URI

https://concepts.sagepub.com/social-science/concept/prosocial_behavior

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