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... > social science subjects > business and management > marketing (business) > consumer culture > politics and consumption > prosumption
... > social science subjects > business and management > sociology of work > sociology of work encyc > theories of work and economy key concepts > prosumption
... > social science subjects > sociology > sociology of work > sociology of work encyc > theories of work and economy key concepts > prosumption

Preferred term

prosumption  

Definition

  • Prosumption, according to George Ritzer and Nathan Jurgenson, involves both production and consumption rather than focusing on either one (production) or the other (consumption). Prosumption involves the blurring of production and consumption. [Source: Encyclopedia of Consumer Culture; Prosumption]

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https://concepts.sagepub.com/social-science/concept/prosumption

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