Concept information
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organizational structure, design, and change
organizational behavior
attitudes
political attitudes
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social science perspectives on epidemiology
theory of planned behavior
attitudes
political attitudes
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understanding and assessing individual differences
personality assessment
attitudes
political attitudes
...
communication and media studies
communication studies
political communications
political attitudes
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politics and international relations
political science
political communications
political attitudes
Preferred term
psychographics in politics
Definition
- Psychological variables or data have been used to measure personality of political actors and analyze the beliefs, attitudes, or values of voters that may affect their political behaviors. Psychographics in politics is a method of political market segmentation that divides the entire political market into several relatively homogeneous groups with similar views. [Source: Encyclopedia of Political Communication; Psychographics in Politics]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/psychographics_in_politics
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