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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > public opinion theories
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > public opinion theories

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public opinion theories  

Definition

  • Public opinion theories provide insight into the roles that various forms of communication play in the formation of public opinion. As understanding of communication has increased during the past 2 centuries, more useful theories of public opinion have been developed. [Source: Encyclopedia of Communication Theory; Public Opinion Theories]

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https://concepts.sagepub.com/social-science/concept/public_opinion_theories

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