Concept information
Preferred term
purchase influence attempts
Definition
- Children have an important influence on a variety of purchasing decisions, with respect to both child-related purchases such as toys, snacks, or sweets and everyday household purchases such as breakfast products and desserts. As children grow older, they even gain a say in their parents' choice of restaurants, holiday destinations, or cars. [Source: Encyclopedia of Children, Adolescents, and the Media; Purchase Influence Attempts]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/purchase_influence_attempts
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