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Preferred term

qualitative research  

Definition

  • Qualitative research goes under several sobriquets, such as the humanistic model of social research, unobtrusive methods and ethnographic approaches. ‘Qualitative research’ is the preferred term for most people. [Source: The A-Z of Social Research; Qualitative research]

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https://concepts.sagepub.com/social-science/concept/qualitative_research

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