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social science subjects > business and management > manufacturing and operations > qualitative research methods
... > social science subjects > psychology > social psychology > social psychology research > methods > research methods > qualitative research methods
... > social science subjects > sociology > anthropology > research/theoretical frameworks > research methods > qualitative research methods
... > social science subjects > communication and media studies > media studies > media and society > youth and media > research methods > qualitative research methods

Preferred term

qualitative research methods  

Definition

  • Qualitative research is a field of inquiry that usually emphasizes words rather than numbers in data collection and analysis, is inductive in nature, and more concerned with rich description and meaning than causal connections and generalizations. The origins of qualitative research date back to the beginning of the 20th century. [Source: Encyclopedia of Business in Today's World; Research Methods: Qualitative]

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https://concepts.sagepub.com/social-science/concept/qualitative_research_methods

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