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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > concepts in gender in the media > quantitative content analysis

Preferred term

quantitative content analysis  

Definition

  • There are numerous useful definitions of the quantitative research method of content analysis as it pertains to the examination of media messages. One brief and particularly useful definition describes content analysis as a research methodology in which media messages are systematically examined, summarizing their characteristics by using procedures to categorize the content into carefully constructed types or groups. [Source: Encyclopedia of Gender in Media; Quantitative Content Analysis]

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https://concepts.sagepub.com/social-science/concept/quantitative_content_analysis

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