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social science subjects > psychology > social psychology > action control > reasoned action theory
... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > reasoned action theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > reasoned action theory

Preferred term

reasoned action theory  

Definition

  • The theory of reasoned action (TRA or ToRA) is a widely used and strongly supported persuasion theory developed by Martin Fishbein and leek Ajzen to identify components that predict behavior. TRA proposes a causal model of the cognitive processes leading to behavioral decisions. [Source: Encyclopedia of Communication Theory; Reasoned Action Theory]

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https://concepts.sagepub.com/social-science/concept/reasoned_action_theory

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