Concept information
...
politics and international relations
political science
campaigns, elections and electoral behavior
corruption in American campaigns and elections
Preferred term
recall
Definition
- an individual's ability to remember specific elements or points about a particular advertisement, commercial, or campaign;. . [Source: Dictionary of Marketing Communications; Recall]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/recall
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