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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > media industry > reception and injection models of audiences

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reception and injection models of audiences  

Definition

  • In the history of media studies, there have been several trends in how to conceptualize the audience. In the mid-20th-century heyday of government-funded studies of media, media were studied as if they constituted a “hypodermic needle”—injecting the audience, the public, with information. [Source: Encyclopedia of Gender in Media; Audiences: Reception and Injection Models]

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https://concepts.sagepub.com/social-science/concept/reception_and_injection_models_of_audiences

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