Terminology Service: SST: reference groups

social science subjects > psychology > applied psychology > consumer behavior > reference groups

... > psychology > social psychology > applied social psychology > consumer behavior > reference groups

... > business and management > marketing (business) > B2C marketing > consumer behavior > reference groups

... > psychology > behavior mechanisms > behavior (psychology) > consumer behavior > reference groups

... > journalism > industry and economics > marketing > consumer behavior > reference groups

... > business and management > marketing (business) > marketing > consumer behavior > reference groups

... > psychology > social psychology > group dynamics > group decision making > reference groups

... > psychology > social psychology > judgment and decision making > group decision making > reference groups

... > psychology > social psychology > group dynamics > group influence > reference groups

... > psychology > social psychology > group dynamics > identity and self > reference groups

contexts > demography > population groups > reference groups

... > public health > epidemiologic measurements > demography > population groups > reference groups

contexts > population characteristics > demography > population groups > reference groups

contexts > named groups > persons > population groups > reference groups

... > psychology > social psychology > group dynamics > types of groups and subgroups > reference groups

reference groups

A reference group is any group that people use as a point of comparison to form their own attitudes, values, beliefs, and behaviors. For example, new college students may use older (and presumably wiser) college students as a reference group to form their attitudes about politics, what clothes to wear, how much alcohol to drink, what music to listen to, what restaurants to frequent, and so on. [Source: Encyclopedia of Social Psychology; Reference Group]

Terminology Service