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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > relationship marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > relationship marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > relationship marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > relationship marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > relationship marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > relationship marketing
... > social science subjects > business and management > marketing (business) > marketing > advertising > relationship marketing
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > relationship marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > relationship marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > relationship marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > relationship marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > relationship marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > relationship marketing
social science subjects > business and management > marketing (business) > marketing > relationship marketing

Preferred term

relationship marketing  

Definition

  • Relationship marketing is often used interchangeably with other terms, such as one-to-one marketing, behavioral marketing, database marketing, and customer relationship marketing, all of which mean more or less the same thing. The strategy is at the heart of a new digital marketing paradigm that emerged during the 1990s with the rapid growth and commercialization of the Internet. [Source: Encyclopedia of Children, Adolescents, and the Media; Relationship Marketing]

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https://concepts.sagepub.com/social-science/concept/relationship_marketing

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