Concept information
Preferred term
replication strategy
Definition
- Replication is a growth strategy involving the creation and the operation of a large number of similar outlets that deliver a product or perform a service. It first became popular in the service environment, but is becoming more and more common among industrial companies. [Source: International Encyclopedia of Organization Studies; Replication Strategy]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/replication_strategy
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