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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > resonance theory
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Preferred term

resonance theory  

Definition

  • The term resonance theory has been used in different ways by two well-known communication scholars. Both George Gerbner and Tony Schwartz have used the word resonance to refer to a process by which a mass media message is received, interpreted, or affected by a person's real-world experiences. [Source: Encyclopedia of Political Communication; Resonance Theory]

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https://concepts.sagepub.com/social-science/concept/resonance_theory

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