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Preferred term

sales forecasting  

Definition

  • Sales forecasting is defined as a projection into the future of expected demand, given a stated set of environmental conditions. This is distinguished from the sales plan, which we here define as a set of specified managerial actions to be undertaken to meet or exceed the sales forecast. [Source: Encyclopedia of Health Care Management; Sales Forecasting]

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URI

https://concepts.sagepub.com/social-science/concept/sales_forecasting

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