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... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > sales promotion
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > sales promotion

Preferred term

sales promotion  

Definition

  • promotional marketing activities and programs (other than advertising, direct marketing, public relations) involving a wide range of limited-time inducements designed to stimulate relatively quick consumer action and dealer or sales force support and effectiveness, as well as to add value to the firm's offering; aim is typically for immediate or short-term results. [Source: Dictionary of Marketing Communications; Sales Promotion]

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URI

https://concepts.sagepub.com/social-science/concept/sales_promotion

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