Concept information
Preferred term
science in advertising
Definition
- Among the many and varied forms of science communication, advertising is unique because of its emphasis on persuasion. While it could be argued that all communication involves some degree of influence on people's thoughts and feelings, in advertising these persuasive goals are central. [Source: Encyclopedia of Science and Technology Communication; Science in Advertising]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/science_in_advertising
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