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... > social science subjects > sociology > sociology of education > educational research related topics > text analysis > sentiment analysis
... > social science subjects > education > education studies > sociology of education > educational research related topics > text analysis > sentiment analysis

Preferred term

sentiment analysis  

Definition

  • Customers today have to choose commodities that meet both their current needs and possible needs among a plethora of products and services available on the market. Customer preference, which can be defined as the customer's choice of products or services, covers all activities related to the selection of one offer over another. [Source: Encyclopedia of Social Media and Politics; Sentiment Analysis]

Broader concept

Entry terms

  • opinion mining

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URI

https://concepts.sagepub.com/social-science/concept/sentiment_analysis

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