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Preferred term

service expectations  

Definition

  • Many definitions of service are argued with a common theme of intangibility and simultaneous consumption. James Fitzsimmons defines service as a time-perishable, intangible experience performed for a customer acting in the role of coproducer. [Source: Encyclopedia of Business in Today's World; Service Expectations]

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https://concepts.sagepub.com/social-science/concept/service_expectations

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