Concept information
Preferred term
sexuality in advertising
Definition
- In pursuit of the philosophy “sex sells,” sexual images are consciously employed in advertising to promote sales of goods and services. The underlying assumption is that sexual stimuli grab the recipients' attention and reinforce the advertising message. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Sexuality in]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/sexuality_in_advertising
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