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... > social science subjects > business and management > organization studies > organization studies encyc > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > psychology > social psychology > group dynamics > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organization studies encyc > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > psychology > applied psychology > industrial psychology > organizational structure, design, and change > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > psychology > social psychology > group dynamics > organizational behavior > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organizational behavior > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organization studies encyc > organizational behavior > influence (psychology) > sleeper effect
... > social science subjects > psychology > applied psychology > industrial psychology > organizational structure, design, and change > organizational behavior > influence (psychology) > sleeper effect
social science subjects > psychology > social psychology > influence (psychology) > sleeper effect
... > social science subjects > psychology > social psychology > group dynamics > group influence > power (sociology) > types of power > influence (psychology) > sleeper effect
... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > sleeper effect
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > sleeper effect
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > sleeper effect
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > sleeper effect
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > sleeper effect
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > sleeper effect
... > social science subjects > politics and international relations > political science > political communications > political communication theory > sleeper effect

Preferred term

sleeper effect  

Definition

  • Definition A sleeper effect in persuasion is a delayed increase in the impact of a persuasive message. In other words, a sleeper effect occurs when a communication shows no immediate persuasive effects, but, after some time, the recipient of the communication becomes more favorable toward the position advocated by the message. [Source: Encyclopedia of Social Psychology; Sleeper Effect]

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https://concepts.sagepub.com/social-science/concept/sleeper_effect

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