Concept information
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social science perspectives on epidemiology
theory of planned behavior
attitudes
social attitudes
Preferred term
social desirability
Definition
- Social desirability is the tendency of some respondents to report an answer in a way they deem to be more socially acceptable than would be their "true" answer. They do this to project a favorable image of themselves and to avoid receiving negative evaluations. [Source: Encyclopedia of Survey Research Methods; Social Desirability]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/social_desirability
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