Concept information
Preferred term
social impact theory
Definition
- Social impact theory was proposed by Bibb Latané in 1981 to predict how and when sources of social influence will affect a target of influence. It is a very broad theory, seeking to encompass a variety of thoughts, feelings, behaviors, and physiological states. [Source: Encyclopedia of Group Processes & Intergroup Relations; Social Impact Theory]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/social_impact_theory
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