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Preferred term

social media  

Definition

  • Social media provide the ultimately networked communication hub of dialogue, relationship management, and information creation and dissemination in digital and mobile environments. Social media combine the use of innovative strategies with digital communication technology platforms, enabling users to share knowledge; engage in digital storytelling through conversations and visual components; collaborate with others; engage in crowdsourcing tasks and contribute ideas to solve problems; conduct strategic monitoring and analytic analysis online; and build relationships within a community sharing common interests, investments, and needs. [Source: Encyclopedia of Public Relations; Social Media]

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https://concepts.sagepub.com/social-science/concept/social_media

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