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Preferred term

social norms  

Definition

  • Social norms are defined as shared rules and standards that guide social behavior. Sociologists and social psychologists have long considered norms as a key component influencing behavior, but the study and influence of norms are also central to communication. [Source: Encyclopedia of Health Communication; Social Norms]

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https://concepts.sagepub.com/social-science/concept/social_norms

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