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Preferred term

social representations  

Definition

  • Social representations are lay conceptions of complex phenomena that are important, relevant, and attention grabbing for society as a whole or for specific groups or communities within society. Examples of these phenomena include addiction, AIDS, climate change, intelligence, gender differences, and role of genes in people's character. [Source: Encyclopedia of Group Processes & Intergroup Relations; Social Representations]

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https://concepts.sagepub.com/social-science/concept/social_representations

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