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social science subjects > psychology > social psychology > judgment and decision making > spreading of alternatives
... > social science subjects > sociology > sociology of education > education beyond schools > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > education > education studies > sociology of education > education beyond schools > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > behavior mechanisms > psychology and behavior > mental development and functions > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > applied psychology > educational psychology > aptitude > academic ability > skills (abilities) > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > education > education studies > educational psychology > aptitude > academic ability > skills (abilities) > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > behavior mechanisms > human development > intelligence, ability, and aptitude > aptitude > academic ability > skills (abilities) > cognitive skills > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > behavior mechanisms > human development > applied developmental science > developmental processes > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > developmental psychology > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > behavior mechanisms > human development > cognitive development > social cognition > spreading of alternatives
... > social science subjects > psychology > cognitive psychology > learning and perception > cognitive processes > social cognition > spreading of alternatives
... > social science subjects > social research > philosophy and the social sciences > cognitive sciences, neurosciences, and social explanation > social cognition > spreading of alternatives
social science subjects > psychology > social psychology > social cognition > spreading of alternatives

Preferred term

spreading of alternatives  

Definition

  • Inspired by cognitive dissonance theory, hundreds of experiments have demonstrated that following a difficult decision, compared with an easy one, individuals change their attitudes to be more consistent with their decisions. That is, following a decision, individuals evaluate the chosen alternative more positively and the rejected alternative more negatively than they did before the decision. [Source: Encyclopedia of Social Psychology; Spreading of Alternatives]

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https://concepts.sagepub.com/social-science/concept/spreading_of_alternatives

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