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... > social science subjects > communication and media studies > media studies > media and society > youth and media > computers and electronic media > sticky marketing

Preferred term

sticky marketing  

Definition

  • Sticky marketing refers to employing tactics that make people willingly expose themselves to a promotional message again and again. Specifically, the term is usually used to refer to web pages; a sticky web page is one that people choose to return to repeatedly, thereby increasing the likelihood that they will learn, be persuaded, and perhaps even purchase something. [Source: Encyclopedia of Children, Adolescents, and the Media; Sticky Marketing]

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https://concepts.sagepub.com/social-science/concept/sticky_marketing

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