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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > strategic communication
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > strategic communication
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > strategic communication
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > strategic communication
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > strategic communication
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > strategic communication
... > social science subjects > politics and international relations > political science > political communications > political communication theory > strategic communication

Preferred term

strategic communication  

Definition

  • Strategic communication is the purposeful communication by a person or an organization designed to persuade audiences with the goal of increasing knowledge, changing attitudes, or inducing desired behavior. Strategic communication campaigns are generally designed to respond to the perceived communications needs of significant publics. [Source: Encyclopedia of Political Communication; Strategic Communication]

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https://concepts.sagepub.com/social-science/concept/strategic_communication

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