Concept information
Preferred term
strategic philanthropy
Definition
- Strategic philanthropy is an approach by which corporate or business giving and other philanthropic endeavors of a firm are designed in such a way that it best fits with the firm's overall mission, goals, and values. This implies that the business has a carefully articulated strategy and that it understands how to integrate its philanthropic initiatives with this strategy in actual practice. [Source: Encyclopedia of Business Ethics and Society; Strategic Philanthropy]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/strategic_philanthropy
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