Concept information
Preferred term
subversion
Definition
- In a general sense, subversive consumer practices are practices that challenge the stylistic canons of consumer culture by using and/or combining consumer goods in unintended ways. These practices become subversive in the sense that they undermine the evident desirability of established symbolic rules by presenting concrete stylistic alternatives. [Source: Encyclopedia of Consumer Culture; Subversion]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/subversion
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