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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > symbolic convergence theory
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Preferred term

symbolic convergence theory  

Definition

  • Symbolic convergence theory is a general theory of communication created by Ernest Bormann that explains the process by which content themes that emerge in rhetoric function dramatically to connect audiences with messages. It explains how worldviews are created symbolically that catch up and involve often large groups of people. [Source: Encyclopedia of Communication Theory; Symbolic Convergence Theory]

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https://concepts.sagepub.com/social-science/concept/symbolic_convergence_theory

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