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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > political campaign management > targeting strategies

Preferred term

targeting strategies  

Definition

  • THE ABILITY OF political parties, candidates, and political movements to target their messages to a particular audience is a crucial component of contemporary political campaigns in the United States. Campaigns target different aspects of their messages at different groups of voters, whom the campaigns segment according to a variety of characteristics, including, but not limited to, political party, age, gender, ethnic background, socio-economic status, profession, religion, and geographic location. [Source: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior; Targeting Strategies]

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https://concepts.sagepub.com/social-science/concept/targeting_strategies

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