Concept information
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education in society and culture
evaluation, testing, and research methods
qualitative research
qualitative data analysis
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education in society and culture
evaluation, testing, and research methods
qualitative research
qualitative data analysis
Preferred term
textual analysis
Definition
- Textual analysis is an interdisciplinary qualitative method used to critique cultural artifacts, most commonly media texts. Though textual analysis has historically been associated with cultural studies, the method has increasingly been utilized in mass communication research to expose power dynamics in media representation, reception, and production. [Source: Encyclopedia of Gender in Media; Textual Analysis]
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Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/textual_analysis
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