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textual analysis  

Definition

  • Textual analysis is an interdisciplinary qualitative method used to critique cultural artifacts, most commonly media texts. Though textual analysis has historically been associated with cultural studies, the method has increasingly been utilized in mass communication research to expose power dynamics in media representation, reception, and production. [Source: Encyclopedia of Gender in Media; Textual Analysis]

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https://concepts.sagepub.com/social-science/concept/textual_analysis

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