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social science subjects > psychology > social psychology > action control > theory of planned behavior
social science subjects > health and social care > health psychology > health and behavior > theory of planned behavior
... > social science subjects > psychology > applied psychology > health psychology > health and behavior > theory of planned behavior
... > social science subjects > psychology > social psychology > applied social psychology > health psychology > health and behavior > theory of planned behavior
... > contexts > population characteristics > health > public health > epidemiology > social science perspectives on epidemiology > theory of planned behavior
... > social science subjects > communication and media studies > communication studies > science and technology communication > theory and research > theory of planned behavior

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theory of planned behavior  

Definition

  • Theory of planned behavior is one of the most successful theories in social psychology; the theory aims to explain people's behavior in various domains—among them consumer behavior—by four psychological variables: intentions, attitudes, subjective norms, and perceived behavioral control. The theory was introduced in an article by Icek Ajzen in 1991 and builds on the social psychological tradition of attitude research. [Source: Encyclopedia of Consumer Culture; Theory of Planned Behavior]

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https://concepts.sagepub.com/social-science/concept/theory_of_planned_behavior

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