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... > social science subjects > communication and media studies > media studies > new media > business of new media > trademarks
... > social science subjects > law > legal specialisms > education law > concepts, theories, and legal principles > intellectual property > trademarks
... > social science subjects > law > legal specialisms > education law > higher education law > concepts, theories, and legal principles > intellectual property > trademarks
... > social science subjects > business and management > organization studies > organization studies encyc > innovation and creativity > intellectual property > trademarks
social science subjects > business and management > international business > intellectual property > trademarks
social science subjects > law > jurisprudence > intellectual property > trademarks
... > social science subjects > sociology > social problems > social problems encyc > politics, power, and war > social control > formal social control > jurisprudence > intellectual property > trademarks
... > social science subjects > sociology > sociology of organizations, institutions and structure > communities (sociology) > politics and law > social control > formal social control > jurisprudence > intellectual property > trademarks
... > social science subjects > politics and international relations > political science > ideologies > libertarianism > libertarianism and policy > intellectual property > trademarks
... > social science subjects > politics and international relations > political science > rights and freedoms > intellectual property > trademarks
... > social science subjects > business and management > entrepreneurship > new venture management > legal issues in entrepreneurship > trademarks

Preferred term

trademarks  

Definition

  • Trademarks are commercial symbols to which legally enforceable rights are attached, which are intended to protect businesses' brand value (known as “goodwill”) and protect consumers against confusion about the source of goods or services caused by deceptive branding practices. Key Concepts Trademarks are adopted by businesses and then recognized as private property through the operation of law. [Source: Encyclopedia of Consumer Culture; Trademarks]

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https://concepts.sagepub.com/social-science/concept/trademarks

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