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... > social science subjects > communication and media studies > communication studies > science and technology communication > public engagement approaches > upstream engagement

Preferred term

upstream engagement  

Definition

  • Upstream engagement is a catchphrase referring to recent developments that attempt to bring members of the (multiple) publics and stakeholders together in dialogue about emerging technologies, before research and development (R&D) trajectories are established. Science and technology (S&T) communicators will be familiar with calls for them to move beyond the deficit model of communication (in which differences in perspective between scientists and the public were believed to be solely because of the public's lack of understanding of science). [Source: Encyclopedia of Science and Technology Communication; Upstream Engagement]

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https://concepts.sagepub.com/social-science/concept/upstream_engagement

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