Concept information
Preferred term
usa today
Definition
- Launched in the fall of 1982 as “the country's first national, general-interest daily newspaper” with the express intent of supplying an enjoyable, easy read, especially to affluent Americans on the move, USA Today met with immediate critical derision. Its emphasis on short, tight writing, generous use of photos and graphics, and expanded attention to lifestyle and sports earned it the moniker “McPaper,” the “fast food” of newspapers. [Source: Encyclopedia of Journalism; USA Today]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/usa_today
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