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values studies: history and concepts  

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  • Among the personal and social pursuits of humans, clarifying one's identity (Who am I?) and one's own or group's values (What is important to me individually? To us collectively?) have been among the central themes of intellectual, social, and communicative development. The questions of right action, civic morality, and meaningful relational standards certainly figured prominently in the recorded writings of the early philosophers. [Source: Encyclopedia of Communication Theory; Values Studies: History and Concepts]

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https://concepts.sagepub.com/social-science/concept/values_studies:_history_and_concepts

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