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... > social science subjects > psychology > applied psychology > industrial and organizational psychology > research methods for industrial and organizational psychology > verbal protocol analysis

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verbal protocol analysis  

Definition

  • Verbal protocol analysis (VPA) is a method for collecting and analysing verbal data about cognitive processing. The method involves making a detailed record of a person's verbal report while they are engaged in carrying out a task, for example, doing a mental calculation, solving a problem, making a decision, or interacting with a computer. [Source: The A-Z of Social Research; Verbal protocol analysis]

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https://concepts.sagepub.com/social-science/concept/verbal_protocol_analysis

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