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... > social science subjects > communication and media studies > communication studies > communication theory > critical orientations > vernacular discourse
... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > vernacular discourse

Preferred term

vernacular discourse  

Definition

  • The rhetorical study of vernacular is the examination of discourse—conceived broadly—that emanates from and is directed to silenced and underrepresented individuals and communities. With burgeoning scholarly interest in the politics and practice of power, including the study of both domination and subordination, has come the recognition that scholars must attend not only to the discourse of the traditionally powerful, but also to the communicative practices of the often ignored and silenced. [Source: Encyclopedia of Communication Theory; Vernacular Discourse]

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https://concepts.sagepub.com/social-science/concept/vernacular_discourse

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