Concept information
Preferred term
viewer age and advertising
Definition
- Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Viewer Age and]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/viewer_age_and_advertising
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}